Supplier market orientation and accommodation of the customer in different relationship phases
Authors:
- Yi-Ching HsiehYHYi-Ching Hsieh
- Hung-Chang ChiuHCHung-Chang Chiu
- Yi-Chieh HsuYHYi-Chieh Hsu
- 1 June 2008
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 37 (4) , 380-393
Abstract
No abstract availableThis publication has 79 references indexed in Scilit:
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