The effect of screen complexity on user preference and performance

Authors:
  • JWJohn Carl Wingertsman
    John Carl Wingertsman

Abstract
This article presents a two‐experiment series that strongly supports the hypothesis that user preference for interactive screens and performance using interactive screens is related to screen complexity. The relationship follows an inverted U‐shaped curve, with too little or too much complexity depressing preference and performance. The implication for interactive systems designers is that while a clear screen is a necessary condition for user satisfaction, it is not a sufficient one; the appropriate level of screen complexity must also be considered.

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