Abstract
The purpose of the study was to identify and describe factors influencing the type of education pursued by those engaged in postgraduate managerial studies and their pro-education orientation. The research employed a questionnaire constructed by the author in addition to other tools (Osgood, Suci, and Tannenbaum 1957 Osgood, Ch. E. , Suci, G. J. and Tannenbaum, P. H. 1957. The measurement of meaning, Urbana, IL: University of Illinois Press. [Google Scholar] ; Rokeach 1972 Rokeach, M. 1972. Beliefs, attitudes and values. a theory of organization and change, San Francisco: Jossey-Basse. [Google Scholar] ; Davis 1975 Davis, G. A. 1975. In frumious pursuit of the creative person. Journal of Creative Behavior, 9: 75–87. [Crossref], [Web of Science ®] [Google Scholar] ). The results obtained suggest that the majority of those engaged in postgraduate managerial studies have a clear vision of their development and positively evaluate their educational and professional experience and their intellectual skills. Postgraduate studies and other forms of education are perceived as a means to achieving professional goals. An attempt was also made to present a typology of educational behaviour, based on the results of the research. The factors responsible for pro-educational orientation are connected, above all, with one's profession and professional experience, the position one holds, his or her material status, gender, hierarchy of values and creativity. The study supported the conclusion that in order to develop managers' pro-educational orientation, cooperation between universities and the business environment in developing new educational programmes and propagating investing in human capital is required. Particular emphasis should be put on developing an educational orientation among university students, particularly on their creating their own vision of intellectual development.

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