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An exploratory investigation of new product forecasting practices
Home
Publications
An exploratory investigation of new product forecasting practices
An exploratory investigation of new product forecasting practices
Author:
KK
K Kahn
K Kahn
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1 March 2002
journal article
Published by
Wiley
in
Journal of Product Innovation Management
Vol. 19
(2)
,
133-143
DOI:
10.1016/s0737-6782(01)00133-3
Abstract
No abstract available
Keywords
EXPLORATORY INVESTIGATION
PRODUCT FORECASTING
FORECASTING PRACTICES
NEW PRODUCT
Cited
Cited by 55 articles
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