The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased From a Multiservice Provider: Does Age of Relationship Matter?
Authors:
- Peter C. VerhoefPVPeter C. Verhoef
- Philip Hans FransesPhilip Hans Franses
- Janny C. HoekstraJHJanny C. Hoekstra
- 1 January 2002
- journal article
- research article
- Published by Springer Nature in Journal of the Academy of Marketing Science
- Vol. 30 (3) , 202-216