Leisure time and channel repertoire in a Multichannel environment

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Abstract
A telephone survey of 197 respondents measured leisure time activities (television viewing versus all other activities). An analysis of four groups (low TV/low other, low TV/high other, high TV/low other, and high TV/high other) looked for group differences in two types of channel repertoire: broadcast channel repertoire (BCR) and cable channel repertoire (CCR). CCR differed between the first and fourth groups (low/low and high/high), but there were no differences in BCR. Age was found to be a significant covariate. These findings support the idea that people who are active in general tend to watch cable channels in particular.

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