Erratum

Authors:
  • MLMichael S. LaTour
    Michael S. LaTour
  • SZShaker A. Zahra
    Shaker A. Zahra
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Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024737. When citing the article, please cite: Michael S. LaTour, Shaker A. Zahra, (1988), “FEAR APPEALS AS ADVERTISING STRATEGY: SHOULD THEY BE USED?”, Journal of Services Marketing, Vol. 2 Iss: 4, pp. 5 - 14.