Designing marketing content for social commerce to drive consumer purchase behaviors: A perspective from speech act theory
Authors:
- Fei WangFWFei Wang
- Haifeng XuHXHaifeng Xu
- Ronglin HouRHRonglin Hou
- Zhen ZhuZZZhen Zhu
- 10 October 2022
- journal article
- research article
- Published by Elsevier in Journal of Retailing and Consumer Services
- Vol. 70
Abstract
No abstract availableKeywords
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