Developing the International Manager

Author:

KBKevin Barham
Kevin Barham

1 January 1991

journal article
Published by Emerald Publishing in Journal of European Industrial Training

Vol. 15 (1)
DOI:10.1108/03090599110135004

Abstract

The current need for language training is discussed and, perhaps more importantly, with a view to 1992, cross‐cultural awareness. Language training is geared to cultural understanding rather than total fluency.

Keywords

INTERNATIONAL TRADE
FOREIGN LANGUAGES