Invisible Brands: An Ethnography of Households and the Brands in Their Kitchen Pantries
Author:
- Jennifer Chang CouplandJCJennifer Chang Coupland
- 1 June 2005
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 32 (1) , 106-118
Abstract
This article investigates “invisible brands.” An invisible brand is a brand that is considered mundane and blends into the household environment. MucKeywords
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