A Comparison of Housewife Decision Making in Two Social Classes
Authors:
Open Access
- 1 August 1970
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 7 (3) , 333-337
Abstract
A field study employing a shopping simulation compared the purchasing behavior of working and middle class housewives. Explanations of behavioral differences were sought through an analysis of the respondents’ personal attributes. Substantial variation was found in the nature of decision making by social class, even when observed behavior was similar.Keywords
This publication has 3 references indexed in Scilit:
- The Development of Brand Loyalty: An Experimental StudyJournal of Marketing Research, 1968
- The “Deal-Prone” ConsumerJournal of Marketing Research, 1965
- The Development of Brand LoyaltyJournal of Marketing Research, 1964