Brainstorming Will Never Be The Same Again – Human Group Supported by Artificial Intelligence

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Abstract
Modification of the brainstorming process by the application of artificial intelligence (AI) is proposed. System design of the software tool “kresilnik” is provided, which enables hybrid work of the human group and AI. The proposed system integrates OpenAI-GPT-3.5-turbo model with the server side providing the results to clients. The proposed architecture provides the possibility to not only generate ideas but also categorize them and set priorities. With the developed prototype, 760 ideas were generated on the topic of the design of the Gorenjska region development plan at eight different values of OpenAI-GPT-3.5-turbo algorithm temperatures. For the set of generated ideas, the entropy was determined, as well as the time needed for generation. Entropy distributions of the human group as well as AI-generated sets of ideas at different OpenAI-GPT-3.5-turbo algorithm temperatures, are provided in the form of histograms. Ideas were presented as a word cloud for one human group and AI-generated sets. A comparison of the idea-generation process between the human group and AI was conducted. The statistical Mann-Whitney U-test was performed, which confirmed the significant differences in the average entropy of generated ideas. Correlations between the length of the generated ideas and the time needed were determined for the human group and AI. Distributions for needed times and length of the ideas were determined, which are possible indicators to distinguish between human and artificial idea generation processes.

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