Enterprising Femininity
Author:
- 1 November 2003
- journal article
- Published by SAGE Publications in European Journal of Cultural Studies
- Vol. 6 (4) , 489-506
Abstract
This article introduces a group of ‘enterprising women’ in occupations dealing with ‘impression management’ and ‘care of the self’. It argues that this brand of worker successfully transforms skills acquired through consumption and the making of the feminine into increasingly valuable marketable skills. As such she embodies a blurring of consumption and production and inhabits a particular form of enterprising femininity. Through a reflexive life story method, questions of the role of consumption and self-help literature in the construction of this subjectivity are explored.Keywords
This publication has 15 references indexed in Scilit:
- Research Practice for Cultural Studies2003
- At Face Value? Image Consultancy, Emotional Labour and Professional WorkSociology, 2001
- Factual entertainment on British televisionEuropean Journal of Cultural Studies, 2001
- Aesthetic Labour in Interactive Service Work: Some Case Study Evidence from the ‘New’ GlasgowThe Service Industries Journal, 2000
- GOVERNING CITIZENS THROUGH SELF-HELP LITERATURECultural Studies, 2000
- Capital Culture1997
- The Shopping Experience1997
- It's Showtime: On the Workplace Geographies of Display in a Restaurant in Southeast EnglandEnvironment and Planning D: Society and Space, 1994
- Industry and the Rest: The Economic Identity of ServicesWork, Employment and Society, 1994
- Governing economic lifeEconomy and Society, 1990