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Publications
Digital Marketing Strategies for Value Co-creation
Home
Publications
Digital Marketing Strategies for Value Co-creation
Digital Marketing Strategies for Value Co-creation
Authors:
WO
Wilson Ozuem
Wilson Ozuem
MW
Michelle Willis
Michelle Willis
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1 January 2022
book
Published by
Springer Nature
DOI:
10.1007/978-3-030-94444-5
Abstract
No abstract available
Keywords
CUSTOMER LOYALTY
FACEBOOK
RELATIONSHIP MARKETING
SOCIAL INFLIUENCE
CO-CREATION VALUE
Cited
Cited by 34 articles
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