Going Big with Big Matters. The Key Points Approach to Sustainable Consumption
Authors:
- Michael BilharzMBMichael Bilharz
- Katharina SchmittKSKatharina Schmitt
- 15 December 2011
- journal article
- Published by Oekom Publishers GmbH in GAIA - Ecological Perspectives for Science and Society
- Vol. 20 (4) , 232-235
Abstract
Sustainable consumption becomes increasingly important for solving sustainability problems: it can empower people to a conscious lifestyle and can pave the way for a sustainability-orientated policy making. But it is not sufficient to consume ecologically friendly products while neglecting those measures with a high environmental impact. To concentrate on so-called key points could therefore be a promising strategy for sustainability communication – but it cannot replace fundamental changes in our political frameworks.Keywords
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