Embedded Influence Patterns in Organizational Buying Systems
Authors:
- John R. RonchettoJRJohn R. Ronchetto
- Michael D. HuttMHMichael D. Hutt
- Peter H. ReingenPRPeter H. Reingen
- 1 October 1989
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 53 (4) , 51-62