The expected benefit as determinant of deal-prone consumers' response to sales promotions
Authors:
- Mariola PalazonMPMariola Palazon
- Elena Delgado-BallesterElena Delgado-Ballester
- 1 November 2011
- journal article
- Published by Elsevier in Journal of Retailing and Consumer Services
- Vol. 18 (6) , 542-547
Abstract
No abstract availableThis publication has 28 references indexed in Scilit:
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