Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power
Authors:
- Luca CacciolattiLCLuca Cacciolatti
- Soo Hee LeeSLSoo Hee Lee
Open Access
- 1 December 2016
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 69 (12) , 5597-5610
Abstract
No abstract availableKeywords
This publication has 70 references indexed in Scilit:
- Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer valueIndustrial Marketing Management, 2011
- Women in top management and agency costsJournal of Business Research, 2011
- Impulse buying and variety seeking: A trait-correlates perspectiveJournal of Business Research, 2010
- How strategic orientations influence the building of dynamic capability in emerging economiesJournal of Business Research, 2010
- Top Management Team Functional Diversity and Firm Performance: The Moderating Role of CEO CharacteristicsJournal of Management Studies, 2010
- Organizational Discourse and New Organization Development PracticesBritish Journal of Management, 2008
- The resource-based view and marketing: The role of market-based assets in gaining competitive advantageJournal of Management, 2001
- Relationship-Based Competitive AdvantageJournal of Business Research, 1999
- Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition?Journal of Marketing, 1997
- Does the Comparative Advantage Theory of Competition Really Replace the Neoclassical Theory of Perfect Competition?Journal of Marketing, 1997