Abstract
In design for industrial work, it is typically vital that the design ideas generated support the existing aims of industrial workers. This is because the aim of the activity in designing for work activities, as opposed to designing for consumers, is usually fixed. Whereas consumers may engage in activities that are wholly new to them, such as playing new games or embarking on a new dietary regimen, industry workers respond to certain basic needs and goals, among them habitation, energy, security, health care, production, and logistics. When considering the shipping industry, for example, one may assume that operations will continue to serve their current main mission-the circulation of goods via the oceans of the world. All this implies the usefulness of studying the existing work activities when one is designing for industry professionals: the design solutions should correspond with the existing aims of the activity. In other words, user-centered design (Gould and Lewis, 1985), in which the needs, desires, and capabilities of the users are taken into account, appears clearly justified.

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