Hyper-personalization, co-creation, digital clienteling and transformation
Authors:
- Geetika JainGJGeetika Jain
- Justin PaulJPJustin Paul
- Archana ShrivastavaASArchana Shrivastava
Top Cited Papers
- 1 January 2021
- journal article
- research article
- Published by Elsevier in Journal of Business Research
- Vol. 124, 12-23
Abstract
No abstract availableKeywords
This publication has 70 references indexed in Scilit:
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