LARS: A Location-Aware Recommender System

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Abstract
This paper proposes LARS, a location-aware recommender system that uses location-based ratings to produce recommendations. Traditional recommender systems do not consider spatial properties of users nor items, LARS, on the other hand, supports a taxonomy of three novel classes of location-based ratings, namely, spatial ratings for non-spatial items, non-spatial ratings for spatial items, and spatial ratings for spatial items. LARS exploits user rating locations through user partitioning, a technique that influences recommendations with ratings spatially close to querying users in a manner that maximizes system scalability while not sacrificing recommendation quality. LARS exploits item locations using travel penalty, a technique that favors recommendation candidates closer in travel distance to querying users in a way that avoids exhaustive access to all spatial items. LARS can apply these techniques separately, or in concert, depending on the type of location-based rating available. Experimental evidence using large-scale real-world data from both the Foursquare location-based social network and the Movie Lens movie recommendation system reveals that LARS is efficient, scalable, and capable of producing recommendations twice as accurate compared to existing recommendation approaches.

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