The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms
Authors:
- Sena OzdemirSOSena Ozdemir
- Destan KandemirDKDestan Kandemir
- Teck-Yong EngTETeck-Yong Eng
- 1 July 2017
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 64, 25-35
Abstract
No abstract availableKeywords
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