Drivers of consumer acceptance of new packaged goods: An investigation across products and countries
Authors:
- Katrijn GielensKGKatrijn Gielens
- Jan-Benedict E.M. SteenkampJSJan-Benedict E.M. Steenkamp
- 1 June 2007
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 24 (2) , 97-111
Abstract
No abstract availableKeywords
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