Web 2.0, social media and creative consumers—implications for public policy; introduction to the special edition
- 6 March 2012
- journal article
- editorial
- Published by Wiley in Journal of Public Affairs
- Vol. 12 (2) , 105-108
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategyBusiness Horizons, 2012
- Social Media 1012010
- Ad Lib: When Customers Create the AdCalifornia Management Review, 2008
- When customers get clever: Managerial approaches to dealing with creative consumersBusiness Horizons, 2007