Support for a browser plug‐in blocking online alcohol imagery among Australian participants: A qualitative interview study

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Abstract
Issues Addressed: Alcohol depictions are extremely common online, and there is a reported relationship between alcohol exposure and alcohol use. A browser plug‐in specifically designed to block online alcohol depictions may be helpful to prevent the uptake of alcohol or increased alcohol use.Methods: Twenty‐five semi‐structured interviews were conducted, examining participants' beliefs about the effects of online alcohol exposure and their support for developing the browser plug‐in.Results: Using reflexive thematic analysis, we found participants highlighted a clear impact of viewing alcohol online and offline alcohol use. Participants believed a browser plug‐in that blocked alcohol was acceptable and would be especially useful for minors (to prevent alcohol initiation) and those who are aiming to reduce their alcohol use.Conclusions: Participants emphasised that viewing online alcohol exposure had an impact on drinking behaviours, such as increased craving and temptation. The browser plug‐in was considered an easy intervention tool for both parents and people who are experiencing alcohol‐related problems or trying to reduce their drinking.So What?: Participants' continuous support of an alcohol‐blocking browser plug‐in suggests that future health promotion strategies should consider the development of a prototype plug‐in.

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