Antecedents of emotional attachment to brands
Authors:
- Douglas B. GrisaffeDGDouglas B. Grisaffe
- Hieu P. NguyenHNHieu P. Nguyen
- 1 October 2011
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 64 (10) , 1052-1059
Abstract
No abstract availableKeywords
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