Consumer Spending on the Mass Media: The Principle of Relative Constancy Reconsidered
Author:
- 1 June 1986
- journal article
- Published by Oxford University Press (OUP) in Journal of Communication
- Vol. 36 (2) , 39-51
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- Spending on Mass MediaJournal of Communication, 1980