Competitive (versus loyal) showrooming: An application of the push-pull-mooring framework
Authors:
- Marta FrasquetMFMarta Frasquet
- Maria-Jose Miquel-RomeroMMMaria-Jose Miquel-Romero
Open Access
- 1 September 2021
- journal article
- research article
- Published by Elsevier in Journal of Retailing and Consumer Services
- Vol. 62
Abstract
No abstract availableKeywords
Funding Information
- Agencia Estatal de Investigación (ECO 2017-83051-R)
- Ministerio de Economía y Competitividad (ECO 2017-83051-R)
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