Following the News? Reception of Uncivil Partisan Media and the Use of Incivility in Political Expression

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Abstract
Partisan, pundit-based media gets blamed for making political discourse more uncivil, and studies on incivility in mediated discourse have found that uncivil political media can induce negative reactions in audiences. However, how use of uncivil media affects the way individuals express their political views has yet to receive substantial scholarly attention. I hypothesize that tuning in to uncivil political media leads to an increased propensity to use incivility in textual political expression. I develop an index to identify incivility in political expressions, and test my hypothesis using panel data analysis and an open-ended survey item in the 2008 National Annenberg Election Survey. I find that, consistent with my hypothesis, use of uncivil media—specifically pundit cable news and political talk radio—leads to an increased use of incivility when expressing text-based political opinions. Furthermore, this only occurs with reception of like-minded uncivil political media. I note the implications this has for online political discourse and effective deliberation.

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