This research explores the relationship of four individual psychological motivations (i.e., aesthetics, eustress, recreation, and self-esteem enhancement) with important relationship marketing outcomes, word-of-mouth and supportive behaviors. Trust and satisfaction are hypothesized to mediate this relationship. The findings provide support for the model and indicate that the investigated relationship benefits are mediated by satisfaction; however, for patrons motivated by self-esteem enhancement there is also an indirect relationship through trust. The relationship of trust to word-of-mouth is both direct and indirect through satisfaction, while the relationship of trust to supportive behavioral intentions is only indirect, through satisfaction. The paper concludes with a discussion of the results and directions for future research.