Wines of Baja Mexico: A qualitative study examining viticulture, enology, and marketing practices
Open Access
- 1 December 2015
- journal article
- Published by Firenze University Press in Wine Economics and Policy
- Vol. 4 (2) , 110-115
Abstract
Mexico has been producing wine since the 1500's, yet very little is known about their viticulture, enology, and marketing practices. This qualitative research study was designed to shed more light on these issues. Based on ten in-depth interviews with winery owners and winemakers in the Valle de Guadualupe of the Baja Peninsula, where the majority of Mexican wineries are located, this study describes viticulture, enology, and marketing practices for Baja wines. It concludes with a discussion on the future of Mexican wines.Keywords
This publication has 2 references indexed in Scilit:
- Is the Baja California, Mexico, Wine Industry a Cluster?American Journal of Agricultural Economics, 2011
- Country of Origin Effects and Complimentary Marketing Channels: Is Mexican Wine More Enjoyable when Served with Mexican Food?International Journal of Wine Marketing, 2002