New product development process and time-to-market in the generic pharmaceutical industry
Authors:
- Janez PrašnikarJPJanez Prašnikar
- Tina ŠkerljTŠTina Škerlj
- 1 August 2006
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 35 (6) , 690-702
Abstract
No abstract availableKeywords
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