Abstract
The importance‐performance analysis (IPA) is a tool that can provide timely and usable feedback to improve training. IPA measures the gaps between the importance and how “good” (performance) a class is perceived by a student and is presented on a 2x2 matrix. The quadrant in which data land in this matrix aids in determining potential future action. This article focuses on integrating IPA into Kirkpatrick's (1959) four‐level framework of evaluation. Examples and suggestions for improving training are discussed.

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