A taxonomy of business‐level strategies in global industries
Authors:
- 1 September 1992
- journal article
- research article
- Published by Wiley in Strategic Management Journal
- Vol. 13 (6) , 399-417
Abstract
This study presents a taxonomy of business‐level strategies in global industries. Empirical data suggest there are four broad strategies: domestic product niche, exporting high quality offerings, international product innovation, and quasi‐global combination. A discussion of the characteristics and performance differentials of each strategy type is provided as well.Keywords
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