Content-Based Modeling for Collaboration of YouTuber

This publication has 9 references indexed in Scilit:

• Predicting MBTI personality of YouTube users
  Scientific Reports, 2025
• Influencer marketing effectiveness: A meta-analytic review
  Journal of the Academy of Marketing Science, 2024
• Does your style engage? Linguistic styles of influencers and digital consumer engagement on YouTube
  Computers in Human Behavior, 2024
• How social media influencer collaborations are perceived by consumers
  Psychology & Marketing, 2023
• A Matching Study on the Influence of Advertised Information Expression and Product Type on Consumer Purchase Intention
  Frontiers in Psychology, 2022
• Measuring Product Type and Purchase Uncertainty with Online Product Ratings: A Theoretical Model and Empirical Application
  Information Systems Research, 2021
• “This is a sponsored blog post, but all opinions are my own”: The effects of sponsorship disclosure on responses to sponsored blog posts
  Computers in Human Behavior, 2016
• Effects of product portfolios and recommendation timing in the efficiency of personalized recommendation
  Journal of Consumer Behaviour, 2016
• Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
  Journal of Advertising, 1990