Branding as a Tool for Increasing Customer Loyalty in the Telecommunication Industry in Nigeria
Open Access
- 1 April 2024
- journal article
- research article
- Published by International Institute for Science, Technology and Education
- Vol. 16 (3) , 120-130
Abstract
Branding as a Tool for Increasing Customer Loyalty in the Telecommunication Industry in NigeriaKeywords
This publication has 13 references indexed in Scilit:
- Factors Contributing to Customer Loyalty Towards Telecommunication Service ProviderProcedia - Social and Behavioral Sciences, 2012
- The Impact of Operations Performance on Customer LoyaltyService Science, 2011
- Determinants of customer loyalty in the wireless telecommunications industryTelecommunications Policy, 2007
- The Effects of Mobile Customer Relationship Management on Customer Loyalty: Brand Image Does Matter2007
- The optimal ratio of acquisition and retention costsJournal of Targeting, Measurement and Analysis for Marketing, 2005
- A model of customer loyalty in the retail banking marketEuropean Journal of Marketing, 2004
- Customer retention management: a reflection of theory and practiceMarketing Intelligence & Planning, 2002
- Brand Management Through Narrowing the Gap Between Brand Identity and Brand ReputationJournal of Marketing Management, 1999
- Developing and managing effective consumer relationshipsJournal of Product & Brand Management, 1998
- An assessment of the relationship between service quality and customer satisfaction in the formation of consumers' purchase intentionsJournal of Retailing, 1994