Dehumanizing representations of women: the shaping of hostile sexist attitudes through animalistic metaphors

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Abstract
Women are frequently depicted as non-human objects or animals. While female animalization has typically been conceptualized in the psychological literature as communicating a unitary perception of women, linguistic research suggests that there are at least two distinct animalizing linguistic metaphors for women that depict women at opposite ends of a sex-based power differential: ‘women-are-predators’ and ‘women-are-prey’. Are these linguistic metaphors able to shape sexist attitudes towards women? US Male and female undergraduates read an article, which concerned women voters in an election year, containing language that described women as predatory, prey-like, or in a humanized manner (baseline). They then reported their ambivalent sexist attitudes towards women in general. Consistent with both metaphors’ emphasis on sex-based power differentials, both male and female participants, who read about predatory women, exhibited greater agreement with hostile sexist attitudes than participants who read about prey-like women. This study suggests that the continued transmission of animalizing metaphors for women may help perpetuate prejudicial beliefs about appropriate roles for women in society. Media communicators might learn to identify and eliminate the use of the animalizing terms in their own work.

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