Investigating Household State Dependence Effects across Categories
Authors:
- P. B. SeetharamanPSP. B. Seetharaman
- Andrew AinslieAAAndrew Ainslie
- Pradeep K. ChintaguntaPCPradeep K. Chintagunta
- 1 November 1999
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 36 (4) , 488