APPLICATION OF THE BALANCED SCORECARD AS A STRATEGIC MANAGEMENT TOOL IN PRACTICE: A CASE OF SLOVAK TOURISM SECTOR
Authors:
- Gallo PeterGPGallo Peter
- Mihalčová BohuslavaMBMihalčová Bohuslava
- Gallo Jr. PeterGPGallo Jr. Peter
- Čabinová VeronikaČVČabinová Veronika
- Tomčíková ĽubaTĽTomčíková Ľuba
- 6 December 2018
- journal article
- Published by Asociatia de Geografie, Turism si Sport
- Vol. 24 (1) , 19-28