Overlapping Clustering: A New Method for Product Positioning
Authors:
- Phipps ArabiePAPhipps Arabie
- J. Douglas CarrollJCJ. Douglas Carroll
- Wayne DeSarboWDWayne DeSarbo
- Jerry WindJWJerry Wind
- 1 August 1981
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 18 (3) , 310