Retailer and manufacturer advertising scheduling in a marketing channel
- 1 September 2017
- journal article
- research article
- Published by Elsevier in Journal of Business Research
- Vol. 78, 93-100
Abstract
No abstract availableKeywords
Funding Information
- European Regional Development Fund
- European Commission
- European Cooperation in Science and Technology (IS1104)
- Ministerio de Educación, Cultura y Deporte (ECO2014-52343-P)
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