Assessing Memory Colors of University Students

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Abstract
Human perception is complex, and can be influ enced by several factors. The study’s purpose is to understand these factors, thus, an application was developed. This appli cation examines memory colors in the CIELAB color space. Memory colors can be affected by nationality, virtual reality game playtime, and the presence or absence of an image cue. The memory colors of banana and orange had the highest agreement between the students, while the memory colors of river and grass had the largest dispersion. Virtual reality games influenced the memory color of grass the most. It can also be concluded that without an image cue, different colors were se lected in 70.90% of the cases.