Bright spots, physical activity investments that work: Sweatcoin: a steps generated virtual currency for sustained physical activity behaviour change

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Abstract
### Programme card Sweatcoin converts the step count recorded on smartphones into a virtual currency. Using this app, users generate financial rewards through physical activity, with higher levels of activity creating a higher ‘income’. Sweatcoins can subsequently be used to purchase commercially available products from an in-app marketplace. The aim of Sweatcoin is to provide immediate reward to sedentary populations who lack motivation to exercise despite its value …
Funding Information
  • Innovate UK

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