A procedure for new product positioning in an attribute space
Authors:
- Sönke AlbersSASönke Albers
- Klaus BrockhoffKBKlaus Brockhoff
- 31 July 1977
- journal article
- Published by Elsevier in European Journal of Operational Research
- Vol. 1 (4) , 230-238
Abstract
No abstract availableThis publication has 6 references indexed in Scilit:
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