Design of Ubiquitous Referral Marketing: A Business Model and Method
Authors:
- 1 January 2006
- book chapter
- Published by Springer Nature in Lecture Notes in Computer Science
- p. 102-111
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- U‐commerce: emerging trends and research issuesIndustrial Management & Data Systems, 2004
- Consumer perceptions of privacy, security and trust in ubiquitous commercePersonal and Ubiquitous Computing, 2004
- Business Models for Electronic MarketsElectronic Markets, 1998
- Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot StudyJournal of Marketing, 1983