An Investigation of Construct Validity and Generalizability of the Self-Concept:
Authors:
- Shuzo AbeSAShuzo Abe
- Richard P. BagozziRBRichard P. Bagozzi
- Pradip SadaranganiPSPradip Sadarangani
- 16 July 1996
- journal article
- Published by Taylor & Francis in Journal of International Consumer Marketing
- Vol. 8 (3-4) , 97-123