BUSINESS NETWORKING AS ALTERNATIVE MARKETING CHANNEL FOR SME?

Authors:
Open Access
Publisher website
Google Scholar
Abstract
The concept of business networking is present in the entrepreneurial environment in Romania for at least 15 years, but in the last years it becomes very popular. The main goal of business networking is to help company representatives obtain new strategic clients through referrals. This paper presents key aspects collected from SME representatives that use business networking techniques to promote their businesses. We consider that structured networking can bring more value to the scope than just occasional networking. We decided to work with representatives that understand the difference between structured, professional networking and occasional networking. This paper presents the collected perspective on the benefits of business networking in Romanian entrepreneurial environment.

This publication has 10 references indexed in Scilit: