Will the frog change into a prince? Predicting future customer profitability
Authors:
- Roland T. RustRRRoland T. Rust
- V. KumarVKV. Kumar
- Rajkumar VenkatesanRVRajkumar Venkatesan
- 1 December 2011
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 28 (4) , 281-294
Abstract
No abstract availableKeywords
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