Understanding shopping routes of offline purchasers: selection of search-channels (online vs. offline) and search-platforms (mobile vs. PC) based on product types
- 17 September 2018
- journal article
- research article
- Published by Springer Nature in Service Business
- Vol. 13 (2) , 305-338
Abstract
No abstract availableKeywords
Funding Information
- Ministry of Science ICT and Future Planning (IITP-2016-H8201-16-1003)
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