Análisis de los factores que condicionan la elección del canal de compra por parte del consumidor: evidencias empíricas en la industria hotelera
Authors:
- Alicia Izquierdo YustaAYAlicia Izquierdo Yusta
- María Pilar Martínez RuizMRMaría Pilar Martínez Ruiz
Open Access
- 1 December 2009
- journal article
- Published by Elsevier in Cuadernos de Economía y Dirección de la Empresa
- Vol. 12 (41) , 93-122
Abstract
No abstract availableKeywords
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